Client
SAP
Project
SAP Document AI
Date/Production year
2025
The simple things
SAP is constantly launching innovations in the field of business AI. How do you make a new AI product stand out from the crowd that isn't exactly mega-fancy ? Because what it's all about sounds mundane at first: getting data from any document into an SAP system automatically. Our answer: the film has to be entertaining and memorable, with dynamic cuts and graphics, creative image selection and a clear message: it's the simple things that are most important.
Concept
Florian Troche
Art Director
Marc Rühl
Producer
Marie Goebel
Editor
Giacomo Virone
Editor
Aaron Henninger






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